An easy way of publishing your relevant EU press releases.

World Cancer Day 2017: Medical Technologies are helping prevent premature deaths


04 Feb 2017


Health & Consumers

BRUSSELS – 4 February 2017: Today is World Cancer Day 2017, and COCIR is honoured to support  its ambition of significantly reducing  the  illnesses  and  premature  deaths caused  by  cancer by 2020. COCIR is also proud to highlight the increasingly  important role  that  medical  technologies  play  in achieving these goals, by improving prevention, screening, early diagnosis, treatment, care and palliation of cancers. 

COCIR member companies develop and manufacture medical imaging, Digital Health and radiotherapy  technologies  and  solutions  that  are  constantly  improving  the  entire cancer care pathway. They are continuously investing in research to make screening and treatment more effective, affordable and accessible to the widest possible population.

COCIR Secretary General Nicole Denjoy says: “Our organisation fully supports the aims of World Cancer Day. We believe that it is vital to maintain the widest public focus on this disease  and  to  raise awareness of the continuing advances in treatment. It will help ensure policymakers and payers make full use of all available innovative technologies and treatments.” She continued: “Realising the full potential of modern medical technologies will  contribute  in maximising the benefits from  earlier, accessing  to more accurate diagnoses and to the improved outcomes this will bring. It is vital that as many patients as possible have access to modern diagnostic tests, early screening, and treatment.”

Medical imaging is increasingly important in advancing and improving cancer treatments. Powerful and effective non-invasive technologies make screening increasingly effective. This is driving earlier detection and intervention, improving outcomes and survival rates. Medical  imaging also helps validate whether highly-targeted precision therapies are proving effective, allowing patients to have their treatments adjusted for the best available outcomes. Meanwhile, advances in radiotherapy are allowing care teams to treat and manage disease with increasing accuracy while reducing radiation doses  at the same time. Combinations of  modern imaging  techniques  and radiotherapy allow tumours to be targeted with previously unimagined levels of accuracy. 

Meanwhile, the increasing power of Digitalisation in health is improving the care flow and the  patient journey.  Ability  to  share  data  quickly,  in  a  safe  way  and  accurately  between all stakeholders in the patients’ care – including the patients themselves - is making true multidisciplinary care a reality. The efficiencies that Digital solutions bring to healthcare, particularly in the management of complex conditions such as cancer, will increasingly free up limited resources and allow more patients to benefit. 



*COCIR is the European Trade Association representing the medical imaging, health ICT and electromedical industries. Founded in 1959, COCIR is a non-profit  association headquartered in Brussels (Belgium) with a China Desk based in  Beijing since  2007. 

COCIR is unique as it brings together the healthcare, IT and telecommunications industries.

For more information, contact:

Nicole Denjoy 

COCIR Secretary General 

Tel: +32 (0)2 706 8961 

Colin Mackay 

COCIR Communications Senior Advisor

Tel: +32 (0) 473 43 07 52


European Parliament, office of MEP Siegfried Mureșan
Accredited Parliamentary Assistant, office of MEP Siegfried Mureșan
Specialised Nutrition Europe
Communications & Public Affairs Trainee
Membership intern
Friends of the Earth Europe
Finance Manager
The European Network Against Racism
Budget & Finance Officer
International Dairy Federation
Content Creator