In light of the recent amendments to the proposed new Data Protection rules, some major concerns were raised by European Postal Data Protection regulatory experts, particularly in the area of the definition of personal data, legitimate interests as a legal basis for data treatment and limitations on customer profiling. Postal experts are convinced that unless these issues are soon addressed, some of the new set of proposed amendments will ultimately threaten the postal business, its network, as well as affect customers who have come to rely on the postal network.