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New business initiative forms to push for open and competitive markets in the EU


08 Nov 2023


Euro & Finance
Europe Unlocked will campaign for greater focus on competitiveness, a stronger Single Market and it will fight against the drift towards protectionism in the EU

BRUSSELS - November 7th 2023: A broad coalition of organisations representing European businesses  both large and small launched under the name Europe Unlocked today, to push European policy makers  to address serious weaknesses in Europe’s economy. 

The Europe Unlocked initiative continues to grow and the organisations whose names appear below were  members at the time of launch.  

At the time of the global financial crisis the EU and the US economies were roughly the same size. However, by 2020 the EU economy was significantly below the level of the US and this divergence  continues (International Monetary Fund, GDP figures). 

“This trend is alarming,” said Kieran O’Keeffe, Executive Director of Europe Unlocked.  

Over the past decade the European economy has lurched from one crisis to another. The global financial  crisis of 2008 was followed by a European currency crisis and unfortunately many others since, not least  the pandemic and the war in Ukraine. 

The risk is that exceptional measures that were needed to address the crises will become the norm. “That  mustn’t happen. It is time the EU re-established some of the core elements that underpin the Union - in  particular, the Single Market” Mr O’Keeffe said, adding: “Under the current European Commission the  Single Market has been neglected.” 

Looking ahead to a new European Commission and the European Parliament elections in 2024, Europe  Unlocked will push for a radical re-think of how to boost productivity, and therefore prosperity across the  continent. 

Europe needs to embrace competition and trade, ensure that the green and digital transitions deliver  productive and sustainable outcomes, and help prepare Europe’s workforce with the skills needed to  compete in a modern, global economy, the Europe Unlocked initiative will argue.  

Productivity is by far the biggest, and the only sustainable driver of economic growth in the long-term.  The prosperity that would result from a more productive economy would in turn strengthen Europe’s  security.  

“The current Commission is too keen to treat the EU as a war-time economy. Europe should not run its  economy from a bunker. We need a positive and confident policy programme from the next Commission  which puts open and competitive markets at its heart,” Mr O’Keeffe said. 

Current Members: 


Specialised Nutrition Europe
Communications & Public Affairs Trainee
Membership intern
Friends of the Earth Europe
Finance Manager
The European Network Against Racism
Budget & Finance Officer
International Dairy Federation
Content Creator
EERA - The European Energy Research Alliance
Communications & Policy Internship
Peace Brigades International
Finance Compliance Consultant