EURACTIV PR

An easy way of publishing your relevant EU press releases.

2019 Activity Report – Solutions to enhance consumer trust in data-driven advertising

Date

13 Mar 2020

Sections

InfoSociety

2019 was a coming of age year for data privacy in the European Union. With the GDPR firmly established, we saw shifting consumer expectations, shifting regulatory scrutiny and shifting terms of business. This is precisely why, as things move faster and further, the efficient, quick-to-adapt nature of self-regulation is so essential as we move forward.

In this climate, EDAA and its governing associations – representing the entire online advertising ecosystem – continue to provide meaningful self-regulatory solutions towards enhancing consumer trust in data-driven advertising.

This Activity Report offers but a glimpse of EDAA’s work undertaken in 2019 to pave the way to addressing these crucial issues as we move forward. As the landscape keeps shifting, EDAA will continue 1) to provide invaluable services to all its participating companies and offer credible evidence of what effective self-regulation can achieve; and 2) to deliver industry-critical, consumer-facing self-regulatory solutions for data-driven advertising.

Discover the report below or download it here.

 

Jobs

ICLEI European Secretariat
Officer Zero-Pollution Development
PlasticsEurope aisbl
EU Public Affairs Intern
Pactera EDGE
Dutch Technical Writer
European Leadership Programme
European Leadership Programme
EBF - European Banking Federation
Trainee - Taxation & Compliance
The European Climate, Infrastructure and Environment Executive Agency (CINEA)
Programme Coordination Manager - Programme Development and Management
The European Association of Remote Sensing Companies (EARSC)
Operation Support Manager