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Waggener Edstrom Worldwide expands reach further into EMEA with three new affiliates in Kenya and Belgium


13 Sep 2011


Trade & Society
Public Affairs



SEATTLE — SEPT. 8, 2011 — Multiservice communications agency Waggener Edstrom Worldwide (WE) has expanded its Global Alliance Network into Kenya and Belgium. These additions increase the agency’s Global Alliance Network to 26 affiliates, which serve more than 80 markets across the agency’s key industry sectors. Kenya-based affiliates Square Gold PR & Marketing and Brand Associates secure WE’s link to East Africa, a fast-growing region with increasing communications needs. Belgium-based cabinet DN confirms the agency’s continued support of Brussels and the European Union initiatives.

WE’s Global Alliance Network is a worldwide community of like-minded independent agencies that provide top-level service in their local countries and ensure a seamless and consistent experience for clients where they do business. With increasing client demands for multinational campaigns, the network continues to expand, providing local execution for campaigns in the technology, healthcare, renewable energy, public affairs and corporate social responsibility sectors.


Square Gold PR & Marketing and Brand Associates mark a major affiliate expansion into Africa, broadens WE’s presence in the continent and is following the opening of the agency’s wholly-owned office in Johannesburg, which opened last year. WE selected two affiliates within this significant region given their distinct and complementary skills: Square Gold PR & Marketing brings healthcare and corporate expertise, while Brand Associates brings expertise in the technology and energy sectors.


The public affairs and public relations multinational team at cabinet DN will continue (on a nonexclusive basis) WE’s presence in the Brussels market, the hub of the 27-nation European Union. Along with the WE Global Public Affairs practice, cabinet DN will focus on designing public affairs solutions that inform and influence policymaking. One of the largest independent consultancies in Brussels, cabinet DN enlists a multidisciplinary approach to communications efforts across a diverse set of industries and EU member states.

“As we continue to expand globally, we recognize the importance of working with the best-of-breed agencies in local markets as an effective way for us to enter and maintain a presence in these markets. Our affiliates ensure our clients receive consistent quality of service and deliver the right results wherever they are,” said Emma Richards, WE Global Alliance director. “Our presence in Belgium through cabinet DN and in Kenya through Square Gold PR & Marketing and Brand Associates are the latest editions to our network and help to strengthen our global offering. ”

More information on WE’s Global Alliance Network is available at

About Square Gold PR & Marketing

Founded in 2003, based in Nairobi Kenya and with offices in Rwanda, Square Gold PR & Marketing is an independent PR company that serves the Eastern Africa market, namely Uganda, Tanzania, Zanzibar and Burundi. Square Gold PR & Marketing has a range of service offerings that include: media relations, communication strategy development & roll out, event design and management, digital PR, media planning & buying, communication content development, stakeholder relations, communication education & training, crisis communication, CSR, government lobbying as well as corporate internal communications. The agency is highly regarded for its personal touch in delivery and services clients in trade, technology, aviation, agriculture, automotive, scientific research and innovation. To learn more, visit

About Brand Associates

Brand Associates was founded in 2001 to support communication needs of innovative organizations in Kenya and the East African region. The agency is focused on offering integrated public relations, experiential marketing and brand building solutions to companies in varied sectors including energy, water, healthcare, IT, consumer, technology, real estate and currently provides expertise to more than 15 organizations in Kenya, Uganda, Tanzania and Rwanda. The company’s unique value proposition is to integrate PR, marketing communications, design and digital to present a unified approach to brand building. To learn more, visit

About cabinet DN

cabinet DN is one of the largest and most successful consultancies in Brussels. The firm offers public affairs and media services to clients seeking to influence the European Union.

With a team of 30 multilingual consultants and external advisors, they provide pan-European Public Affairs and Public Relations services to clients ranging from Fortune 500 companies and large trade associations to innovative market entrants and NGOs. They deliver tangible results across many productive sectors including financial services, information technology, biotech, pharmaceuticals, environment, energy, media, competition, sports and agriculture.

They were founded in 2004 by Timme Dossing and Jacob Lund Nielsen, putting the D and the N into cabinet DN. The company is independent and owned by the founders.

About Waggener Edstrom Worldwide

Waggener Edstrom Worldwide (WE) is a global, integrated communications agency. For more than 25 years, the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives. PRWeek US named WE an agency to watch in its Editors’ Choice 2010: Who to Watch list and presented its PR Innovation of the Year 2010 award to WE for its twendz™ application. The Holmes Report also named WE its 2010 Technology Agency of the Decade. In 2009, WE was awarded Best PR Agency in North America by International Business Awards and Top Place to Work in PR by PR News. The agency has more than 800 employees in 16 offices around the world, and its Global Alliance partners expand the agency’s reach to more than 80 additional international markets. WE has seven global practices: Analyst Relations, Consumer, Corporate, Healthcare, Public Affairs, Technology and WE Social Innovation, along with its WE Studio D® digital strategies group. To learn more, visit

The Waggener Edstrom® mark, the Innovation Communications® mark, the twendz™ mark, the WE Studio D® mark and other marks used herein are registered or unregistered trademarks of Waggener Edstrom Worldwide Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the registered or unregistered trademarks of their respective owners. Unauthorized use is strictly prohibited.

For more information, press only:

Kirsten Forsberg, Waggener Edstrom Worldwide, +1 (503) 443-7102,


 SQUARE GOLD: “Square Gold PR & Marketing is delighted to be part of the WE Global Alliance Network,” said Margaret Waithaka, managing director Square Gold PR & Marketing. “It’s a great opportunity for us to harness the expertise that exists within the network and benefit from WE’s global reach to provide our clients a consistent experience.”

 BRAND ASSOCIATES: “Collaboration with WE will ensure that our clients in East Africa and beyond continue to receive innovative communication solutions that will support their business growth,” said Justus Waimiri, managing consultant for Brand Associates. “As multinational companies seek opportunities in our region, we will support them to influence stakeholders through communications, so as to realize their strategic goals.”

 CABINET DN: “As an independent agency in Brussels, we are pleased to join forces with the strong and capable WE Global Alliance Network on a nonexclusive basis,” said Timme Dossing and Jacob Lund Nielsen, founding partners of cabinet DN. “Coordinating with top-class independent agencies has been a modus operandi for us from the beginning. WE’s well-established reputation and presence is a plus for our clients seeking the same quality of service in other markets.”


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