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SureLight from UK, best JA Europe Company of the Year 2018


20 Jul 2018


Innovation & Enterprise
After a year-long entrepreneurial experience, developing their own company from the idea to reality, over 200 students gathered in Belgrade (Serbia) to compete with their counterparts from across Europe. 39 student-teams took part in the European competition, as part of JA Europe’s flagship JA Company Programme, which gives them the opportunity to set up and run a real business, supported by teachers and business mentors.  Winners of the national competition in UK, team SureLight has been awarded JA Europe Company of the Year 2018 thanks to their outstanding accomplishments during the three phases of the competition: stage pitching, jury interviews and stand exhibition. This award celebrates the student company that demonstrates the best approach to communication, teamwork, problem-solving, objective-setting, personnel management, product development, customer focus, marketing and financial results. 
SureLight impressed the jury, chaired by Zoran Petrović, Chairman of the Managing Board at Raiffeisen, with their company producing a smart brake light for bicycles. Team SureLight, as a group of cyclers, wanted to improve security by using car's brake light technology and making it available for bicycles. SureLight not only won the title of Company of the Year, they also won the "Citi Foundation Client Focus Award" and two teams members were recognized with the "JA Alumni Leadership Award" supported by AXA. 
"We’ve learned so many lessons taking part in the JA Company (Young Enterprise) programme, running a student company alongside an intense school curriculum. I really hope it can inspire further generations, because there is no other way to learn to be an entrepreneur than just do it yourself," shared Ben Ray, Managing Director of SureLight
“We are about to celebrate the 100th anniversary of the JA Company Programme. Because it is experiential, hands-on and involves business volunteers, it continues to inspire thousands of young people in more than 100 countries year after year. JA Company Programme alumni not only discover entrepreneurship, but they are more motivated for school and improve their performance in other subjects. This unique real-world programme has a deep impact on young people’s entrepreneurial competences, financial capability and work readiness; it prepares them well for a fast-changing future,” said Caroline Jenner, CEO of JA Europe.
Last school year, the JA Company Programme counted over 340 000 participating students across 40 countries in Europe. Through the process of learning to run a company from top to bottom, the JA Company Programme students create and market real products and services. The success of the programme is largely down to the wide support from business volunteers, acting as mentors, offering expert advice to the students. Partnerships between education and business are essential to closing the gap between classroom theory and real-world challenges. 
The Jury
  • Zoran Petrović, Chairman of the Managing Board, Raiffeisen banka a.d. (CHAIR JUDGE)
  • Carina Bergquist Palm, Head of Branch Region, Nordea bank Sweden  (JURY VICE CHAIR)
  • Trevor Hoyle, SVP Operations Northern Europe, FedEx Express
  • Svetlana Dogotaru, General Director at Palplast
  • Emilios Kyriacou, Citi Country Officer Greece, Cyprus & Malta, Corporate Bank Head Greece
  • Mustafa Hilmi Çolakoğlu Assoc. Prof., Turkey
  • Benjamin Dhier, Co-Founder and Manager at Do.Be.Doo...
  • Enny van de Velden, Chairman of the Board and Chief Commercial Officer, CCV Group
  • Gregory Inglott, Head of Customer Value Management and Head of Retail Business Banking, HSBC Bank Malta
  • João Pedro Tavares, ACEGE President + Junior Achievement Portugal Chairman
  • Dr. Vladas Lašas, Entrepreneur, Carbon War Room Co-Founder, TED Patron, Lithuania 
JA Europe Company of the Year 2018 Awards
    Winners: SureLight - UK  
    Second place: OKelvin JA - Italy  
    Third place: Bugman's Best - Finland  
Signature Awards
AT&T Excellence in IT Award recognizes the student-company showing the best innovation-driven concept, strong business potential, sustainability, viability and scalability. 
    Winner: Extinctus Enterprise - Portugal 
Citi Foundation Client Focus Award recognizes student enterprises that excel at creating value for their clients, listening to their clients and walking in their shoes to understand their world, anticipating and serving their changing needs. 
    Winner: SureLight - UK 
Delta’s Innovation Award recognizes the student company which has an innovative or effective approach for solving a problem or developing further a product, has a potential to prosper and has an international prospect; whose idea is easy to implement and has a functional business model. 
    Winner: Create - Israel 
FedEx Access Award recognizes student-run businesses that best exhibit the principles of global connectivity. 
    Winner: Safe & Stable - Latvia 
ManpowerGroup "Ready for Work" Award recognises those teams that have the best-built work readiness skills during the competition. This year, ManpowerGroup presented the award for the project with the most significant impact on developing learnability, a key component of work readiness. 
    Winner: Art of Joy (Kunsten å glede)- Norway
TeleGroup Best Business Philiosophy Award recognises the JA company which can demonstrate strong market potential, tech driven innovation and social responsibility.
Winner: Helm.e.t - Greece
The Alumni Leadership Award supported by AXA was presented to individuals demonstrating outstanding leadership skills impacting their team and the JA company. With this award, JA Alumni Europe wishes to recognise and honour the personal strength of the individuals in a successful team.
Helin Kuldkepp, Estonia 
Kristina Horsager, Denmark 
Carolina Schlegel, Spain 
Dimitrios Konstantinou, Cyprus 
Ben Ray, UK 
Aya Haimovich, Israel 
Luke Andrews, UK 
Nemanja Matic, Serbia 
Katharina Hartung, Germany 
Damir Babacic, Luxembourg 
About JA Europe 
JA Europe is Europe’s largest provider of entrepreneurship education programmes, reaching 3.6 million students in 40 countries in 2017. JA Europe brings the public and private sectors together to provide primary and secondary school students and university undergraduates with high-quality education programmes teaching them about enterprise, entrepreneurship, business and economics in a practical way. 


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