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27 Apr 2022


Public Affairs

BRUSSELS, 27 April 2022 – Instinctif Partners is pleased to announce two recent senior appointments that reinforce its capabilities and ambitions in EU public policy and health care.  Moray Macdonald and Melanie Klenk will be working together to support clients and drive growth in the firm’s burgeoning Brussels office.

Moray Macdonald recently joined the growing strategic communications firm as Group Head of Public Policy, leading the company’s local public affairs teams in Brussels, London, Dublin, Berlin, Dubai and Johannesburg. He has more than 25 years' experience and an award-winning record of innovation and delivery in public affairs and public relations, including as a senior political adviser in Scotland and New Zealand. Previously, Moray was a Managing Director at Weber Shandwick and led the agency’s content production studios across EMEA. Prior to this, he was Managing Director of the firm’s three offices in Scotland.

“I’m very pleased to join Instinctif at a time of rapid growth and help broaden the range of public affairs services that we can offer to clients in Brussels. Public affairs is often seen as a more traditional wing of the communication industry but at Instinctif we are putting data-led digital, creative and campaigning solutions at the heart of our work in order to make the biggest impact for our clients.”

Melanie Klenk also recently joined the company as Group Head of Healthcare. She will work with healthcare teams in Brussels, Berlin, London, Dublin, Dubai, and Johannesburg, including corporate communications, public affairs and insight, to take Instinctif Partners’ already extensive healthcare practice to the next level.

Melanie also joined Instinctif from Weber Shandwick, where she was a Senior Vice President and responsible for building the global healthcare practice hub out of Germany. She led on several significant international accounts for key players in pharma and medical technology and also played an important role in strengthening Weber’s South African health business.

“At Instinctif Partners, we have impressive healthcare expertise in our teams worldwide, and I’m excited to further diversify and integrate our EU healthcare strategic advisory offering in Brussels, capitalising on our strength of solving our client’s communication challenges at the intersections of public affairs, public relations and corporate. We are proud to support our clients in navigating the ever-changing complexities of stakeholder engagement in healthcare communications with insights and connections that matter for our audiences.”

About Instinctif Partners:

Instinctif Partners is an EMEA business communications consultancy, experts in reputation, influence and communication, helping clients to engage complex audiences, offering a comprehensive suite of communications solutions, including insight-led, board level consultancy executed with creative flair.

The consultancy employs more than 300 people across Europe, Africa & the Middle East, acting for clients across the globe, from large, quoted multi-national corporations to SMEs just starting out on their journey.

For further information please contact:

Brandon Mitchener, or +32-2-896-9151