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FIA Region I unveils Drive with Care campaign for Road Safety


16 Sep 2022



16 September 2022 – Today, FIA Region I launches the Drive with Care road safety campaign. The campaign calls for road users to respect each other by minding all traffic regulations such as speed limits, traffic lights, and right of way.

Based on the Safe Systems Approach towards road safety, all road users have a shared responsibility in preventing road accidents. As different transport modes on roads increase, respecting traffic regulations become even more crucial in providing safer coexistence between all road users.

FIA Region I and its members aim to encourage safer driving behaviour through the Drive with Care campaign.

“As road users, whether you are a driver, cyclist, or pedestrian, using the road involves mutual respect and responsibility to create a safe transport environment.

We are all part of traffic, albeit in different capacities. This year’s campaign calls for respect and empathy towards others, by placing oneself in another person’s shoes when in traffic.” said Laurianne Krid, FIA Region I Director General.

Increasing road safety is one of the key advocacy areas of the FIA and FIA Region I. The Drive with Care campaign has been translated into 23 languages and will be rolled out in 21 countries across Europe, the Middle East and Africa.

The FIA Region I Road Safety Campaign is supported by the FIA Road Safety Grant.


Lisandra Fesalbon Communications Officer

About FIA Region I

Founded in 1904, the Fédération Internationale de l’Automobile (FIA) brings together leading national motoring organisations from 146 countries worldwide and is the governing body for world motor sport. The FIA Region I office, based in Brussels, is a consumer body comprising 101 Mobility Clubs that represent over 36 million members from across Europe, the Middle East and Africa.

The FIA Region I office aims:

  • Firstly, to provide strong representation of European Member Club interests towards the European Union institutions – for example on road safety, consumer protection, environmental protection and the promotion of sustainable motoring;
  • Secondly, to build up links and support the exchange of best practices between our Member Clubs across Europe, Africa and the Middle East, and;
  • Thirdly, to engage in new campaign activities together with Automobile Clubs throughout the region, such as the FIA Action for Road Safety campaign.


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