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EurActiv ‘Special Report’ on food and responsible marketing


29 Nov 2010


Agriculture & Food
Health & Consumers

EurActiv, the leading online media on European Union policies, will be running special coverage, from 29 November to 3 December, on food and responsible marketing. In the special report, EurActiv journalists will cover issues of current interest such as the existing EU legislative framework on food advertising and marketing.

Advertising and marketing of food and drink influences people’s dietary choices, but there are no exact figures measuring this influence. In the EU, marketing of food and drink is currently based on a self-regulatory approach, whereby companies voluntarily agree to follow certain codes of conduct and refrain from promoting certain foods, in particular unhealthy products, to children. The results of this approach will be analysed by the European Commission in December.
News and interviews with top political stakeholders – MEPs, consumer organisations and industry actors – will provide a better understanding of the debate surrounding legislation vs. industry self-regulation, as well as exploring topical issues including: child obesity; consumer education and empowerment; health and nutrition claims; and food information. 
You can follow the Special Report stories here.

The Special Report is supported by Coca-Cola. 

Media contacts:
Frédéric Simon, Editor, Tel. +32(0)2.788.36.78,
Daniela Vincenti-Mitchener, Managing Editor, Tel. +32(0)2.788.36.69,
Radu Magdin, Communications Manager: +32(0)2.788.36.88,
Christophe Leclercq, Publisher, +32(0),
Note to the editor: is the independent online media network dedicated to EU policy, counting 590,000 monthly unique visitors together with the Web 2.0 platform Set up in 1999, the network is an important working instrument for actors (institutions, industry federations, NGOs, think tanks, the press and others) involved in defining or influencing EU policies. The EurActiv Network publishes EU policy news and information in 12 languages from offices in the capitals of 12 European countries: Bulgaria, the Czech Republic, France, Germany, Hungary, Poland, Romania, Serbia, Slovakia, Spain, United Kingdom and Turkey. The Network's national policy portals are accessible here
In order to provide free services and ensure independence, EurActiv's services are financed from four sources: corporate sponsoring, EurActor membership, online advertising and EU projects. EurActiv's CrossLingual Network is supported by the European Commission’s Small Business Act / SME Week campaign and by the Directorates General for Regional Policy and for Enlargement. General sponsors of are: Assembly of European Regions / GE Energy, Enel, the Nickel Institute, TUSIAD, United Technologies and VISA Europe. Section sponsors of are: Coca-Cola, Dow, EURid, Euro-ciett, ExxonMobil, Gasunie, General Electric, Honeywell, IBM, MSD, Nike, Syngenta, Trans Adriatic Pipeline, Unilever and Veolia. Further supporters include: Organisation Internationale de la Francophonie. EurActiv also has 60 “content partners” (NGOs & think tanks) as well as ca. 500 “contributors”, providing their policy positions for free publication, based on EurActiv's editorial discretion. Input welcome:
EurActiv content extracts can be re-used freely by other media, subject to clear attribution, and copy sent to


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