EurActiv.com, the leading online media for European Union policy news and information, is launching the mobile version of its site on the 27th of December. Users of a broad range of mobile devices can now access EurActiv news at m.euractiv.com. The mobile site will function in parallel with the existing portal, offering quality news and analysis free of charge.
 
“The launch of our mobile version, compatible with all GSM browsers, is yet another step in using technology to reach EU policy stakeholders," said Rick Zedník, CEO of EurActiv.com. "Via this optimised version, we hope both to give existing readers improved access to news, and to attract new readers, who prefer following EU policy developments via their GSMs. In fact, EurActiv’s mobile traffic has doubled in the past year and we are now reaching thousands of people this way.”
 
While the target of the new initiative is to reach all potential GSM users, this mobile version will be followed in 2011 by specialised applications, like one for iPhones.
 
Media contacts:
Rick Zedník, CEO, Tel. +32(0)2.226.58.12, ceo@euractiv.com
Radu Magdin, Communications Manager: +32(0)2.788.36.88, communication@euractiv.com
Christophe Leclercq, Publisher, +32(0)2.226.58.13, publisher@euractiv.com
 
Note to the editor:
www.EurActiv.com is the independent online media network dedicated to EU policy, counting 590,000 monthly unique visitors together with the Web 2.0 platform Blogactiv.eu. Set up in 1999, the network is an important working instrument for actors (institutions, industry federations, NGOs, think tanks, the press and others) involved in defining or influencing EU policies. The EurActiv Network publishes EU policy news and information in 12 languages from offices in the capitals of 12 European countries: Bulgaria, Czech Republic, France, Germany, Hungary, Poland, Romania, Serbia, Slovakia, Spain, United Kingdom  and Turkey. The Network's national policy portals are accessible here www.euractiv.com/en/Fixed/about/crosslingual.htm
 
In order to provide free services and ensure independence, EurActiv's services are financed from four sources: corporate sponsoring, EurActor membership, online advertising and EU projects. EurActiv's CrossLingual Network is supported by the European Commission’s Small Business Act / SME Week campaign and by the Directorates General for Regional Policy and for Enlargement. General sponsors of www.EurActiv.com are: Assembly of European Regions / GE Energy, Enel, ExxonMobil, the Nickel Institute, TUSIAD, United Technologies and VISA Europe. Section sponsors of www.EurActiv.com are: ArcelorMittal, Boeing, Coca-Cola, Dow, Euro-ciett, Gasunie, General Electric, Honeywell, IBM, MSD, Nike, Swiss Mission to the EU, Syngenta, Trans Adriatic Pipeline, Unilever and Veolia. Further supporters include: Organisation Internationale de la Francophonie. EurActiv also has 60 “content partners” (NGOs & think tanks) as well as ca. 500 “contributors”, providing their policy positions for free publication, based on EurActiv's editorial discretion. Input welcome: editor@euractiv.com.
 
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