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Acumen reinforces its healthcare offer with new Strategy Director


Health & Consumers

Brussels, 21 February 2018

Acumen, a leading public affairs company in Brussels, announced today that Thomas Bols is joining as Strategy Director. He will primarily focus on reinforcing Acumen’s already well-established healthcare practice, bringing specific expertise in assisting healthcare companies and associations with their strategic communications and public affairs projects.

Thomas Bols is a recognised business professional with a long-standing experience, through a variety of consulting and corporate positions, including for Amgen, Merck AG and Biogen. He has worked in the interconnected areas of market access, government affairs, public affairs, health policy, corporate communications and patient advocacy.  He has advised and represented companies as well as industry federations in engagements with politicians, policy makers, patient representatives, media, regulators, payers and other national and European health policy platforms. 

Commenting on his appointment, Thomas said, "I'm really motivated about taking my career and Acumen’s business forward – I think there is a real opportunity to bring my experience to healthcare clients in Brussels as well as in capitals, and of course at global level.”

Elaine Cruikshanks, Founding Partner of Acumen stated, “We are really excited about the prospect of Thomas working with us and proud that we have been able to attract a professional with such a wealth of in-house and consultancy healthcare experience to offer clients.”

About Acumen Public Affairs

acumen public affairs is an independent consultancy set up in 2010 to combine the very best of big agency experience with hands-on senior support. Founding partners Elaine Cruikshanks, Abigail Jones and Giles Keane have an unrivalled track record in public affairs and strategic communications gained through more than 50 years of working for corporations, governments, trade associations, NGOs and international institutions in Brussels, Geneva and beyond. Current and past healthcare clients include: Novartis, MSD, IFPMA, Roche, Leo Pharma, Eli Lilly, and EFPIA.


Abigail Jones, Partner

Giles Keane, Partner