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ACCA chief executive calls for lasting change to correct anti-female bias at the top of business


16 Aug 2021


Innovation & Enterprise

The chief executive of the world’s leading accountancy body says that changing culture is crucial in correcting the under-representation of women on boards.

Helen Brand, from ACCA (the Association of Chartered Certified Accountants) called on businesses to appoint more female directors because it makes sense commercially as well as ethically.

‘Of the Forbes 500 list of the world’s biggest companies only 41 have CEOs who are women,’ she said. ‘That’s 8%. That only makes sense if you believe that men are 12-and-a-half times smarter than women; are 12-and-a-half times more talented than women; or work 12-and-a-half times harder than women.’

She was speaking at a global conference to promote more women to senior roles hosted by the Dubai-based Board Directors Institute.

‘Change is already happening… too slowly, but there is perceptible change nonetheless,’ she said.

‘The biggest one is difficult to pin down and hard to measure, but it can be classed as cultural change. There is wider acceptance that women should have equal access to opportunity as men in their work -  including in the boardroom, if that’s where their ambitions and skills take them.

'Old attitudes which discriminate against women are increasingly viewed as outmoded, outdated and just plain wrong. That has happened in our lifetimes. It is a generational change.

‘The best businesses know this. They know that to ignore the right of women to claim equal opportunities to men is to risk serious reputational damage. In that sense, the right of women to take the place which their abilities deserve is a business question as much as it is a moral question.’

Helen Brand said that quotas can highlight inequality, but lasting change comes from altering cultural attitudes.

‘It’s about building a respect for gender equality, equality for all people, into your business,’ she said. 

‘It’s about communicating these values clearly, and it’s about living these values. That is why my recommendations aren’t just about quotas, or about targets. I’m not against them and they are important in jump-starting change. But if quotas can be granted, they can also be removed. 

‘Far stronger, and far more durable, is the belief that every business benefits from more women’s voices in the boardroom. You can read as many reports about the benefits of equality into the minutes as you like – but there is no substitute for lived experience, and in gaining that insight and knowledge when investment decisions are made and strategic courses are set.

‘Even the most stringent target, robustly monitored and zealously enforced, is not as powerful as the mightiest force there is –  the unstoppable power of an idea whose time has come.’

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About ACCA

ACCA (the Association of Chartered Certified Accountants) is the global professional body for professional accountants.

We’re a thriving global community of 233,000 members and 536,000 future members based in 178 countries and regions, who work across a wide range of sectors and industries. We uphold the highest professional and ethical values.

We offer everyone everywhere the opportunity to experience a rewarding career in accountancy, finance and management. Our qualifications and learning opportunities develop strategic business leaders, forward-thinking professionals with the financial, business and digital expertise essential for the creation of sustainable organisations and flourishing societies.

Since 1904, being a force for public good has been embedded in our purpose. We believe that accountancy is a cornerstone profession of society and is vital helping economies, organisations and individuals to grow and prosper. It does this by creating robust trusted financial and business management, combating corruption, ensuring organisations are managed ethically, driving sustainability, and providing rewarding career opportunities.

And through our cutting-edge research, we lead the profession by answering today’s questions and preparing for the future. We’re a not-for-profit organisation. Find out more at