The goals of a climate-neutral Europe are one step closer. In 2018 and 2019, the home appliance industry is on record as reporting significant trends in favour of a better and cleaner future for the region. This growth pattern is being severely jeopardised by the global challenge posed by COVID-19, that is requiring all possible efforts in place to be overcome. A trend that, however, the home appliance industry wants to keep feeding, in the interest of all Europeans and of the environment.