This year's EUROPA stamps theme - “National Birds” was the perfect opportunity for postal operators to apply the CEE App technology to their unique designs. Since its launch last May, this new innovative dimension to the stamps was met with a favourable response from users.  

 

The series of EUROPA BirdProject stamps from twenty Postal Administrations received favourable response on their initiative. From May till September, the mobile application creator, CEE Platform technologies reported that more than 25,000 scans across 29 countries using the app were made. Using a compilation of stamp visual, text and audio library for each participating stamp placed on a special platform, stamp collectors can simply download the free "CEE App" app to their smart devices and scan the physical stamp from participating countries* and listen to the distinct chirps of the bird depicted on the design. Moreover, collectors will also have access to specific information's related to each participating stamp at their fingertips and they will also be able to access the Postal Operator's online store and order the stamps directly there.

 

CEE Platform revealed that the Norwegian "Fossekall" Dippers is the most scanned stamp.  This Is followed by, the German "Heimische Vogel" Native bird, the Dutch "Puttertje" Goldfinch and Greek "Kneu".

 

While the countries with top activities were Norway, the Netherlands, Spain and Germany.

 

"The results from this initiative tells us how technology can help inspire more postal operators adopt new and fun ways to promote their beautiful stamps design. It truly enhances the customer experience and we hope to have more collaborations like these in the near future." said Agnieszka Trząskowska, Chair of the PostEurop Stamps & Philately Working Group.