[Düsseldorf, Germany. 23 February 2016] Huawei today announced the appointment of Walter Ji as President of Huawei's Consumer Business Group for the Western European Region. In his new role, Walter Ji will be responsible for leading the Consumer Business Group in the region.

The new President of Huawei's Consumer Business Group in Western Europe, Walter Ji

In his new role as President of Consumer Business Group, Huawei Western Europe, Walter Ji will continue to ensure that Premium products are offered to the market, and developed in a consumer-centric way; building a trusted and beloved premium brand image and cooperating with local partners to build the ecosystem in order to establish the best customer experience in the region.

Richard Yu, CEO of Huawei Consumer Business Group, believes Walter Ji will excel in this new role after already having held various positions at Huawei over the last 14 years : "Walter Ji is an outstanding talent, with in-depth industry knowledge, who will drive our consumer business in Western Europe. Not only has he obtained valuable experience in two of Huawei’s most successful markets in Europe, but he also has a proven track record in management and business operations at the international level. With Western Europe being one of our key markets, we are certain that he will be instrumental in building on our success by significantly increasing our market share and furthering our brand perception.”

"I am very proud to play a role in Huawei’s development to become a truly premium brand” said Walter Ji. “At Huawei, we focus on creating innovative products through consumer-centricity, technological craftsmanship and establishing the right partnerships.” With Huawei’s new premium flagship products such as the P- and M-series, the company is continuously striving to improve the user experience. Innovations such as Knuckle Control or the VIP Service for Huawei customers are proof points of Huawei’s commitment to putting the consumer first. “We believe the expertise, craftsmanship and innovation connected to our products is resonating positively with consumers. We are glad to see that our brand awareness has already increased significantly over the past few years to over 80% in five countries, and look forward to building on this success,” adds Walter Ji.

Walter started his career with Huawei back in 2001 when he joined the R&D department. He was appointed CEO of Huawei Nigeria in 2007. In 2011, he became CEO of Huawei Technologies Spain and Portugal. Following this role, Walter Ji was appointed Vice President of Western Europe, Huawei Technologies Co Ltd, as well as President of the Carrier Network Business Group in Western Europe in 2015 to oversee growth in the region.

About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information, please visit: http://consumer.Huawei.com/