FEDSA is the Federation of European Direct Selling Associations. It is an international not-for profit trade association which was founded in 1968 by five national direct selling associations. It is based in Brussels, Belgium

FEDSA represents the direct selling industry in Europe, promotes its benefits and works at stretching its recognition as a significant, reliable and dynamic channel of distribution.

Direct selling is a channel of distribution that typically occurs through a face-to-face contact between the direct seller and the consumer.