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Serbian Hunger Strike wins Grand Prix at EACA Care Awards 2010

Date

28 Jun 2010

Sections

Global Europe
Social Europe & Jobs

24 June 2010 -

Brussels 24 June 2010: A campaign to provoke action to help the more than 500,000 starving Serbians for the NGO B92, created by agency Leo Burnett in October 2009, has won the Grand Prix at the EACA Care Awards 2010, the only award of its kind to be judged by Members of the European Parliament.

Social marketing campaigns from 14 countries competed for this year’s Care Awards, and winners from Serbia, France, Hungary, United Kingdom and United Arab Emirates received their trophies at the European Parliament in Brussels from MEP Mr. Thomas Mann, (EPP) chair of the EACA Care Awards jury.

A special commendation was also awarded to Euro RSCG Düsseldorf for their campaign against homelessness, “Transparent Man” for FiftyFifty magazine.

The winning campaigns of the Care Awards 2010 are:

Category 1: Non-profit Organisations and Non-governmental Bodies:

Hunger strike against hunger, for B92 by Leo Burnett Serbia, Care Award Grand Prix

The Human chain, for the National League against Cancer by W&CIE, Care Award

Aides Graffiti, for AIDES by TBWA Paris, Care Award

Category 2: Government Bodies and Related Organisations

Help 2.0, for the European Commission DG Sanco by Ligaris France, Care Award 

Category 3: Local and Regional Authorities.

Zebrafest, for 12th District Municipality, Budapest, by ACG Advertising, Young&Rubicam, Well

Care Award

Category 4 : Public & Private Sector Businesses

Rock`Corps, for Orange, by Publicis Conseil France, Care Award

Choose a different ending, for the Metropolitan Police, by ABBOTT MEAD VICKERS BBDO, Care Award

Category 5 : Corporate Governance (CSR)

MTV Staying alive, for MTV Staying Alive, by LOWE MENA FZ, Care Award

The winning campaigns can be seen at http://www.act-responsible.org/ACT/EACAwinner10/eaca_winners10.htm

“The EACA Care Awards showcase the wonderful work done by agencies in partnership with NGOs, charities, national & local governments and economic operators, often on a pro-bono basis, to support critical social and environmental issues”, said Dominic Lyle, EACA Director General. “The Awards fulfil three main tasks. They provide a means to say a public thank you to the many people who give freely of their time and skills to create the campaigns; they bring the often very important causes they address to the attention of a broad audience, including the EU institutions, national politicians and legislators, commercial communications agencies, international organizations concerned with social issues (WHO, UNEP, UNICEF), NGOs and national / regional government departments/bodies responsible for, or able to influence, social marketing programmes; and they demonstrate the power of creativity, which is at the heart of good advertising, to act as force for good.”

Campaigns submitted to the EACA Care Awards 2010 covered topical public issues such as public health, environment, public safety, homelessness, domestic violence, child abuse and discrimination.

Entries were judged in 6 categories: Non-profit Organisations and Non-governmental Bodies; Government Bodies and Related Organisations; Local and Regional Authorities; Public and Private Sector Businesses; Corporate Governance (CSR); Eco-friendly Internal Processes and scored according to three criteria, topicality of core message, quality and relevance of content and personal engagement.

The EACA Care Awards 2011 will open for entries in December 2010. 

For further information:

Yulia Fokina

Care Awards Manager

152 Boulevard Brand Whitlock

1200 Brussels, Belgium

Tel: + 32 2 740 0712

E-mail: yulia.fokina@eaca.be

http://www.careawards.eu/

Dominic Lyle

Director-General, EACA

152 Boulevard Brand Whitlock

1200 Brussels, Belgium

Tel: + 32 2 740 0711

E-mail: dominic.lyle@eaca.be 

www.eaca.eu

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