Precision Farming tool becomes free for European Farmers


03 Apr 2017


Agriculture & Food
Health & Consumers
Science & Policymaking

Press release

Tailored crop nutrition is key for protecting the environment and for farmers’ profitability.

In oilseed rape, nitrogen needs can vary tremendously from one farm to the other and from one year to the other, within a range of 20 to 150 kg/N. In turn, farmers need to adapt their crop nutrition program to apply the right amount of fertilizer at the right time, based on the plant needs.

Yara ImageIT app measures nitrogen uptake during the growth cycle, based on crop photographs taken on the user’s smartphone. The app also generates an intelligent recommendation for adjusting the fertilization program based on measurements.

With 25,000 downloads in Europe, ImageIT is becoming more and more popular among farmer and agronomists, and Yara has decided to offer it completely free of charge. European farmers thus have free access to a high-tech precision farming tool.

In addition, whilst it was originally developed for oilseed rape, the ImageIT app also works on wheat and barley in many European countries.

How does ImageIT work?

ImageIT turns a farmer’s smartphone into a high-tech crop nutrient tester! The app analyses crop photographs for leaf cover and green leaf area by classifying and counting pixels in the photographs as well as filtering noisy areas.

This allows to estimate crop biomass and nitrogen content, to identify nitrogen requirements and provide a field specific recommendation.

Click here to learn more.

Download it now for free

The latest version of YARA ImageIT can now be downloaded without surcharges on Apple, Android and Windows devices.

If you are viewing this on a PC, to download the app please capture the 'QR Code' using your mobile device.

If you are viewing this page on your mobile device, to download the app please use the link here after: Download using your Mobile Device.

On May 23rd, Yara will open the doors of its global R&D Center in Germany. Experts, farmers, members of EU Institutions and of Member states’ governments will meet to discuss how to make Precision Farming mainstream.

With presence in 150 countries, Yara is the world’s largest producer and marketer of mineral fertilizers, and the leading developer of precision farming solutions for crop nutrition. For more info visit or contact


EBA - European Banking Authority
IT Expert - Business Systems Analyst
EBA - European Banking Authority
IT Expert - Lead Solutions Developer
EBA - European Banking Authority
Human Resources Specialist
Fédération du Commerce et de la Distribution (FCD)
Junior Policy Advisor
EASE - European Association for Storage of Energy
Policy Internship
Institute of International and European Affairs
Researcher/Policy Analyst - European Foreign Policy
Party of European Socialists
Events Organiser
ODIHR - Office for Democratic Institutions and Human Rights
Administrative Assistant