•  Acquisition of blueRobin Strategic Public Relations
• New office strengthens European presence
   

London – 8 May 2014 : Instinctif Partners is entering the Swiss market with the opening of
its new office in Zurich following the acquisition of blueRobin Strategic Public Relations
GmbH.

blueRobin, which will be integrated within Instinctif Partners’ German operations, was
founded by Cécile Bachmann who will become a Managing Partner. The company provides
strategic public relations and communications support to businesses in the financial and IT
industry sectors.

Ms Bachmann will be supported by Daniel Beck who has been appointed to expand Instinctif
Partners’ European public affairs offering. Beck, an experienced senior policy advisor and
former diplomat, who is a lawyer, previously served as attorney for the Services Area of the
Swiss Mission at the European Union in Brussels and was also Embassy Counsellor for
Financial Affairs at the Swiss Embassy in Washington DC, USA.

Commenting on the acquisition, Richard Nichols, Chief Executive said:
“This expansion opens new opportunities for us in Switzerland, Austria and Liechtenstein and
follows on from our appointment of Dr Klaus Tschütscher, the former Prime Minister of the
Principality of Lichtenstein, as a Senior Advisor earlier this year; it is an important
development for us in Europe.”

Ulrich Stockheim, Managing Partner, Continental Europe said:
"By joining forces with blueRobin, we are now present in Zurich, a major international
financial centre.  Together, we can now offer our clients top level advisory expertise in
corporate and capital market communications, as well as public affairs”.
 

Cécile Bachmann, who becomes a Managing Partner of Instinctif Partners said:
"We will be able to offer our existing clients a more comprehensive consulting service and
working with colleagues particularly in Germany as well as other Instinctif locations.”
- Ends -
 

For further information please contact:
Richard Nichols, Chief Executive      richard.nichols@instinctif.com
Tel. +44 (0) 207 457 2020
Thomas Stein, Managing Partner, Germany  ts@stockheim-media.com
Tel: +49 221 / 420 75 - 15
 

nstinctif Partners    www.instinctif.com
Instinctif Partners is a leading international business communications consultancy with areas
of expertise including capital markets, corporate affairs, public policy, engagement, life
sciences, content and creative, strategic insight and research.  Instinctif Partners currently
employs 400 people in 20 offices across 13 countries including the UK, Germany, Belgium,
Dubai, Asia, South Africa and the US.   

We create compelling and powerful messages that bring about change in perception,
understanding and behaviour for our clients and their key audiences. We are invested in our
clients and collaborate to deliver the challenges they set.

We are backed by funds managed by Vitruvian Partners LLP (“Vitruvian”), an independent
private equity firm that specialises in middle market buyouts, growth buyouts and growth
capital investments in the United Kingdom and Northern Europe. Vitruvian focuses on
investing in ‘dynamic situations’ in industries characterised by growth and change such as
information technology, media, telecoms, financial services, business services, healthcare
and leisure. Vitruvian is now investing its second fund of £1 billion, which closed in
December 2013.