EURACTIV PR

An easy way of publishing your relevant EU press releases.

ICT and Social Media to Make Urban Living Happier

Date

25 Feb 2013

Sections

EU Priorities 2020
InfoSociety
Languages & Culture
New EU Project Aims to Help Citizens Rebuild Neighbourhood Living

LISBON, Feb. 14, 2013 – Across the world, research shows that cities have lost the sense of neighbourhood and community living that used to make people feel more connected to each other and urban environments happier places to live. 

 

The cities of Aalborg, Denmark, Birmingham, UK, Lisbon, Portugal, and Milan, Italy are joining forces on the 26th February in the historical quarters of Lisbon, Portugal to combat this growing loss of traditional neighbourhood structures. Thanks to a grant from the European Commission’s Smart Cities Programme, the cities will join with other actors from across Europe to launch MyNeighbourhood – a project specifically designed to use ICT and social media tools to help re-create a lost sense of the urban neighbourhood as a sequence of connected and trusted communities where people shared a sense of belonging. 

 

MyNeighbourhood aims to create a new and ‘smarter’ conception of the ‘City’ that focuses on people and their well-being rather than just ICT infrastructures alone. MyNeighbourhood will use new technologies and citizen generated data to help recreate a lost sense of neigbhourhood that is rooted in local place, common ties and personal interaction,” says Project Lead and Founder, Professor Alvaro Oliveira of Portugal-based company Alfamicro.

 

For example, Lisbon and MyNeighbourhood will partner together in Mouraria -one of the city’s most traditional neighbourhoods – to engage citizens in the co-creation of innovative neighbourhood-driven initiatives that 1) increase the social cohesion and quality of life in Mouraria, 2) improve security and 3) promote new businesses and improve local economy.  It will do so by using popular gamification techniques to encourage people to get involved and contribute to a new online platform that combines the data and functionality of existing City Information Apps (i.e. MyCityWay, Foursquare) with new tools that connect people locally both on- and offline.

 

“The ultimate aim of MyNeighbourhood,” Professor Oliveira observed, “will be to kick-start a viral effect wherein neighbours and friends (within cities and across Europe) will use the open MyNeighbourhood site to reconnect with one another, share new ideas, create new ways of interacting and help make their daily lives ‘smarter.’”

 

Follow MyNeighbourhood @MyN_EU, #MyN_EU  - Become a MyNeighbourhood fan on Facebook!

 

Note to Editors:

  1. MyNeighbourhood is a three-year project funded under a CIP IST PSP WP2012: Theme 1, ICT for ‘Smart’ Cities
  2. EurActiv.com is leading the dissemination and communication of MyNeighbourhood.

 

 

Jobs

REHVA - Federation of European Heating & Air Conditioning Associations
Project Communication and Promotion Officer
REHVA - Federation of European Heating & Air Conditioning Associations
Communication Marketing and Promotion Assistant - paid internship -
European Forum of Farm Animal Breeders
Project/policy Communication officer (4-5 days a week)
The European Venture Philanthropy Association (EVPA)
Community & Market Development Director
European Crop Protection Association
Government Affairs Manager
CEEP - European Centre of Employers and Enterprises providing public services
INTERNSHIP IN SOCIAL AFFAIRS
WHITE RESEARCH SRL
Public Affairs & Tenders intern