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Hill+Knowlton CEO and Strategy Director appointed to boards of BritCham and AmCham EU, respectively


04 Jul 2023



Brussels, Monday 03 July 2022 — Hill+Knowlton Strategies Belgium (H+K), one of Brussels’ leading  integrated communications and public affairs consultancies, is pleased to announce the appointment of its  CEO Karel Van Eetvelt and Strategy Director George Candon to the boards of the British Chamber of  Commerce in Belgium (BritCham) and American Chamber of Commerce to the EU (AmCham EU) respectively.  

Van Eetvelt assumed his BritCham board responsibilities in May while Candon’s mandate at AmCham EU commenced 01 July. 

Van Eetvelt brings a wealth of experience as an accomplished Chief Executive Officer with a strong track  record in negotiation, coaching, business development, press communiation and change management. His  previous roles include CEO of Unizo, Febelfin and RSC Anderlecht, President of VDAB, the Social-Economic  Council of Flanders and board member of the National Bank of Belgium. He is a president of the board of  Sporta and Lotto-Dstny Pro Cycling and board member of Matexi, amongst others. 

With almost two decades’ experience in the Brussels bubble, Candon has been actively engaged with  AmCham EU for some ten years. With extensive experience in corporate reputation, policy communication and management, he previously served as Managing Director at FTI Consulting, global head of  communications at International Post Corporation, and Corporate Practice Director at Weber Shandwick. He  is the Chair of the Irish Club of Belgium and a board member of the Leuven Center for Irish Studies.  

The nominations of Van Eetvelt and Candon reaffirm H+K’s commitment to driving client success and  solidifying its position as a leading global communications consultancy. Commenting on the appointments,  Melanie Faithfull Kent, Hill+Knowlton Europe CEO said: "These appointments reflect the peer recognition  of Karel and George’s expertise and leadership. We look forward to them using their extensive and diverse  experience to bring real value to the strategic leadership of both BritCham and AmCham EU. The  appointments reflect H+K’s industry leadership in Brussels in helping organisations navigate the business critical issues they face in today’s challenging environment.” 

About H+K Strategies Brussels 

H+K Strategies is one of the largest integrated communications and public affairs agencies in the country. At  H+K, we ensure our clients communicate their stories to the audience that matter most to their brands, their  businesses and their issues. In an environment where many prefer to play it safe, H+K dares to be bold.  Having helped clients navigate the European and Belgian media and policy scenes for decades, our expertise  today integrates all aspects of communications, social media and stakeholder engagement. There are few  issues or challenges we haven’t faced – from helping clients manage and protect their reputations, navigate  change, drive brand awareness, to advance policy change. 

Media inquiries 

Valérie Sohie 

Associate Director

+32 489 567 765


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