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FIA Region I launches road safety campaign on mobile distraction


18 Sep 2023


18 September 2023 – Drivers are up to four times more likely to get in an accident using their smartphone while driving. The FIA Region I Road Safety Campaign calls for reflection on mobile distraction while driving. 
We increasingly cannot live without our smartphone, so why would we risk an accident or life for it?  
While many drivers use their mobile phone for navigation purposes, this should be set up before driversstart the engine. Notifications from smartphones can also be a source of distraction. By turning on the “do not disturb” mode before driving, the number of notifications that show up on smartphones can be reduced. 
Distracted driving can lead to deadly accidents, most of which could be avoided. FIA Region I calls on drivers to wait until reaching their destination safely to text, call or email. 
“Mobile distraction is prevalent in many situations, even beyond driving. Pedestrians, cyclists and other road users should also be aware of the risks they take when using their phones in traffic,” said  Laurianne Krid, FIA Region I Director General. 
The FIA Region I campaign will be rolled out in 33 countries across Europe, the Middle East and Africa and has been translated into 26 languages.  
The FIA Region I road safety campaign is supported by the FIA Road Safety Grant Programme. 
About the FIA Region I 
Founded in 1904, the Fédération Internationale de l’Automobile (FIA) brings together leading national  motoring organisations from 146 countries worldwide and is the governing body for world motor  sport. The FIA Region I office, based in Brussels, is a consumer body comprising 101 Mobility Clubs  that represent over 40 million members from across Europe, the Middle East and Africa. 
Lisandra Fesalbon 
Communications Officer 
FIA Region I