An easy way of publishing your relevant EU press releases.

Eurelectric calls for an “Electrification Strategy” to win the Electric Decade


25 May 2021



The European Commission must urgently develop and implement an integrated “Electrification Strategy” to unlock the full potential of a major uptake of clean electricity. This is the call at the heart of Eurelectric’s policy recommendations for an Electric Decade released today, together with an analysis on the benefits resulting from mass electrification.

The urgency is critical. Accelerated electrification is key to Europe’s decarbonisation. By 2030, the European Commission predicts the share of electricity in final energy use to jump from 23% today to 30%, before reaching at least 50% in 2050. To deliver on this, determined policy action is needed.

Kristian Ruby, Secretary General of Eurelectric said:

“Electrification is critical for a successful, well-coordinated clean energy transition. We need an all-encompassing electrification strategy, which would effectively and optimally cut emissions from sectors that still rely on fossil fuels: transport, heating, and industries. Therefore, we call on the Commission to move forward and devise this Strategy in the context of the “Fit for 55” discussions.”

The Strategy we call upon should activate all key levers for electrification as follows:

·       Prioritise direct and indirect electrification to drive decarbonisation and streamline policies to electrify end-use sectors;

·       Reduce taxes and levies on electricity, thus establishing a level playing field with other energy carriers and empowering customers to drive the change to net zero.

·       Modernise the power system to enable flexibility from electrified sectors.

·       Reinforce infrastructure: improve permitting procedures for new electricity capacities; ensure buildings have recharging infrastructure; unlock investments in distribution grids.

The 2020s are the Electric Decade - the ten years when electricity will shape new cross-industry ecosystems to deliver the energy transition. It leverages the power of modern, carbon neutral and electrified technologies that also reflect growing customer demand: e-mobility, electric heat pumps and renewable energy. 

Scaling electric technologies at speed will untap their full benefits, including: a decarbonised future thanks to greater system efficiency; better coordination between customers and suppliers; a greener economy with millions of new jobs; cleaner air and 24 bn euros savings in health benefits; a reduced reliance on oil and gas imports and 107bn euros savings annually.

About Eurelectric:

Eurelectric represents the interests of the European electricity industry. With members in over 30 European countries, we speak for more than 3,500 companies in power generation, distribution and supply, directly employing 970.000 people and having a €627bn turnover. We seek to contribute to the competitiveness of our industry, provide effective representation in public affairs and promote the role of electricity in the advancement of society. For more information, visit:


Specialised Nutrition Europe
Communications & Public Affairs Trainee
Membership intern
Friends of the Earth Europe
Finance Manager
The European Network Against Racism
Budget & Finance Officer
International Dairy Federation
Content Creator
EERA - The European Energy Research Alliance
Communications & Policy Internship
Peace Brigades International
Finance Compliance Consultant