EurActiv.fr to better serve its Francophone readers
A STEP TOWARDS THE INTEGRATION OF POLITICAL VIEWS FROM EUROPE’S MAIN CAPITALS
Brussels / Paris – 5 September 2013 | EurActiv launched an updated version of the EurActiv.fr website, merging with the Brussels-based EurActiv.com/fr. EurActiv.fr promises to bring more EU news and policy debate content in French through closer cooperation with journalists in Brussels and other EU capitals. EurActiv has been integrating its Brussels, London & Berlin offices over the last 18 months to better serve its readers and clients.
Christophe Leclercq, Founder of EurActiv, said: “Today we’re upgrading Paris to our list of core offices. This also means that French views will feature higher in our English version as well. What matters to Paris, matters to Brussels, London and Berlin.”
Aline Robert, the Editor-in-Chief of EurActiv France said “EurActiv.fr remains the leading French portal on EU policies providing all its contents for free. The novelty is that the contents we produce in Paris will be complemented with selected pieces from our colleagues in Brussels, Berlin and London, now also available in French.”
Alexis Poulin, the Director of EurActiv France, said: “French companies need to reach out to policymakers and stakeholders in multiple capitals and in multiple languages at the same time. Our integrated approach allows us to better coordinate our content and marketing strategies, while keeping the implementation and a strong connection with our readers at the local level”.
Frédéric Simon, Publisher of EurActiv.com, said: “This is only the first step in EurActiv’s integration strategy that will lead to more content exchanges between our Paris and Brussels editorial teams. As Europe moves towards deeper integration, we are also working more closely with our Berlin team and provide better coverage of European debates taking place in Germany.”
Note to the editor:
EurActiv PLC. is the independent online media network dedicated to EU policy, counting 675,089 unique visitors monthly together with the Web 2.0 platform Blogactiv.eu. Set up in 1999, the network is an important working instrument for actors (institutions, industry federations, NGOs, think tanks, the press and others) involved in defining or influencing EU policies. The EurActiv Network publishes EU policy news and information in 15 languages from offices in the capitals of 15 European countries: Belgium, Bulgaria, Czech Republic, France, Germany, Greece, Italy, Lithuania, Poland, Romania, Serbia, Slovakia, Spain, United Kingdom and Turkey. The Network's national policy portals are accessible here www.euractiv.com/crosslingual.