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Cosmetics Europe launches “Essentials for Daily Life” film series produced by BBC StoryWorks

Date

11 Jun 2020

Sections

InfoSociety

‘Essentials for Daily Life’ explores the role of cosmetics in our daily lives.

Cosmetics Europe launches today a landmark series produced by BBC StoryWorks.

The “Essentials for Daily Life” series is the result of a unique collaboration between the two organisations and partner companies and associations. It offers a behind-the-scenes look at the dynamic, innovative and progressive cosmetics and personal care sector, exploring what the sector is doing to enhance people’s lives, support the planet and improve products.

With an emphasis on sustainability, cosmetic product safety and wellbeing, ‘Essentials for Daily Life’ brings into focus the sometimes overlooked ways in which the cosmetics sector enhances the lives of millions of Europeans on a daily basis.

John Chave, Director General of Cosmetics Europe said: “The Cosmetics Europe and BBC StoryWorks collaboration is a unique opportunity to showcase aspects of our industry which are not widely known or understood. The stories in the series give a real insight into our innovative and forwardlooking industry. I would like to thank the partner companies and associations who have made this amazing journey possible.

“It has been a privilege to tell some of the stories of this fascinating sector. From large companies to small family-run operations, we have seen the passion and attention to detail that goes into each product. We are proud of this collection of films and hope they offer an interesting insight into this ever-evolving industry” said Nickie Omer, Executive Producer, Programme Partnerships at BBC Global News.

The series produced by BBC StoryWorks, the commercial creative arm of the BBC, will inform audiences of the key trends and developments in the highly complex and continually evolving cosmetics sector, challenging misconceptions, and developing a better understanding of the scale and economic impact that cosmetics have across the continent.

Developed in partnership with Apivita, Beauté Pacifique, Henkel, IKW, Ilcsi, Inuacare, Ivatherm, Kao, Kemon, L’Occitane, L’Oréal, Laponie, NAOS, Orkla, Pierre Fabre, Procter and Gamble, Symrise, Unilever and Weleda, the series can be seen here on the Essentials for Daily Life series website from the 11th of June.


Media questions

Media representatives should address their questions regarding the film series to media@cosmeticseurope.eu.

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