Brussels, 6 November 2008 – On the occasion of the “First Annual ACT Conference -
Content  in  the Multiplatform World”, commercial broadcasters  from all over Europe met in Brussels and demonstrated their contribution to an innovative European multiplatform media environment. 
 
In  the  converged media  landscape,  the way  people watch  television  changes. So  the ways  of  creating  and  distributing  audiovisual  content  are  being  challenged  constantly.
Commercial  broadcasters  are  responding  to  these  developments  by  adapting  their business  models  with  formerly  free-to-air  players  entering  into  the  pay-TV  market  or diversifying  their  revenue streams  to  the online market. They offer a wide array of new services like video-on-demand, catch-up TV and mobile TV and are thus as close to the viewer as possible.