There are a few stepping stones on the journey to better lifestyles and a memorable five-year mandate. 

 

Today, APPLiA, representing the home appliance industry in Europe, is launching its Manifesto and a clear vision on how the 2019-2024 EU term could make a true difference to Europeans.

 

"Europeans want to know that by bringing their small appliances to an authorised collection point, they do a favour to the environment, that they could use 10 times less water by using a dishwasher or that smart homes are not a science fiction. This is why we took the initiative to spread messages that often pass unnoted", the Director General of APPLiA, Paolo Falcioni said. 

 

The Manifesto is purely based on facts and innovative ideas, such as creating a Circular Culture. "Being informed that every single action counts and is interlinked is the first step that has to be made. Engaging citizens in a cause is the second", Paolo Falcioni further highlighted. 

 

APPLiA has also felt the urgent need to fill in a gap and that is to communicate complex topics in understandable and attractive way. The campaign will be on-going in the coming months and aims at reaching not only candidates for the EU elections and policy makers, but also students and citizens all over Europe. 

 

Between March 19th and April citizens in Brussels would be able to see APPLiA's European family on posters in the key metro stations.

 

Follow the #BetterLifestyles and #EuropeansWantToKnow hashtags or send them to your children, they will understand.