Air systems trade group taps leading global AMC for expansion into international markets

BRUSSELS (January 25, 2018) – Air Movement and Control Association, International Inc. (AMCA) has selected Kellen, a global leader in association and communications services, to provide management services for the expansion of AMCA’s representation in Europe and the Middle East.  Under the leadership of executive director Mark Stevens, Kellen will manage AMCA’s EU and Middle East government and regulatory advocacy for standards and oversee issues management, governance, membership services and marketing.  

“This is an exciting time for our organization as we grow rapidly into new regions overseas,” said Mark Stevens, executive director, AMCA International.  “Kellen is well positioned to help us successfully manage this expansion and achieve our overarching goal of promoting the health and growth of our industry.”

Working with strategic partner CIMGlobal, Kellen will leverage its experience and knowledge guiding organizations into new international markets as AMCA establishes itself in Europe and the Middle East.  Specifically, the team will work to promote the association’s Certified Rating Program (CRP) Certification, organize and manage AMCA’s regional meetings, seminars and trade shows, execute marketing and communications initiatives for the association and industry, manage membership marketing, recruitment and retention, and build and maintain relationships with key industry contacts and regional organizations on behalf of AMCA.

“We look forward to leveraging our deep expertise and long-time experience in serving international associations to support AMCA,” said Alfons Westgeest, Group Vice President & Managing Partner at Kellen.  “Our vast work with membership, customers, standards organizations, monitoring and relations with stakeholders and policy makers will benefit the organization greatly in this next stage of growth.”

About Kellen:

Kellen is a global management and communications company serving more than 100 trade associations, professional societies and charitable organizations representing over 10,000 companies and 100,000 professionals worldwide. We specialize in management, communications, digital strategy, regulatory affairs, meetings and events, and consulting across a diverse range of industries. Founded in 1964 and charter-accredited through the AMC Institute, Kellen has offices in Atlanta, Beijing, Brussels, Chicago, Denver, Kansas City, New York City and Washington, D.C.

About AMCA, International Inc.:

The Air Movement and Control Association (AMCA) International Inc. Is a not-for-profit trade association with more than 370 member companies worldwide representing more than $3 billion in annual revenue. AMCA’s mission is to advance the health, growth and integrity of the air movement and control industry, with programs like certified ratings, verification of compliance and international standard development. AMCA also advocates for model codes, regulations and utility incentive programs that promote efficiency and life safety. For more information about AMCA, visit www.amca.org.

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Mélanie Collot | Senior Assistant

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mcollot@kellencompany.com
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