APEAL, the Association of European Producers of Steel for Packaging, has appointed Stéphane Tondo, Chief Marketing Officer for the Packaging and Energy segments at ArcelorMittal Europe to take over the role of president starting 1st October.

Mr Tondo was elected unanimously by the Board and General Assembly of APEAL and succeeds Dr Ulrich Roeske of thyssenkrupp Rasselstein. His nomination is in line with the biennial rotating presidency of APEAL, defined by the association’s statutes.

“Ulrich Roeske has done a remarkable job increasing the visibility and influence of APEAL as the reference for steel for packaging in Europe”, commented Mr Tondo. “Under my presidency APEAL is expecting to see implementation of the EU’s Circular Economy Package.

“This will require APEAL to deepen understanding of the role steel for packaging can play as model for a circular economy and leverage existing best practices to increase steel packaging recycling across Europe. I’m looking forward to the challenge” he added.

Mr Tondo becomes president at a time when the recycling of steel packaging in Europe has reached a new all-time high of 76%¹. This record rate, which represents data from 2014, confirms steel as Europe’s most recycled packaging material for the 10^th consecutive year and sees the recycling rate of steel packaging pull further away from that of other packaging materials.

After an early career as a sales engineer in Germany, he joined ArcelorMittal in 1998 holding positions as market development engineer, key-account manager and regional head of automotive sales before assuming his current position in October 2013.

He holds degrees in Mechanical Engineering and Marketing from the Esidec-ICN business school in Metz, France.

About APEAL

APEAL - the Association of European Producers of Steel for Packaging is a federation of four multi-national producers of steel for packaging (ArcelorMittal, Tata Steel Packaging, thyssenkrupp Rasselstein, U.S. Steel Košice). In total these four companies employ over 200,000 workers in Europe. Founded in 1986, APEAL represents today about 95% of the total European production of steel for packaging.

About Steel for Packaging

Steel is a unique packaging material, combining exceptional performance capabilities with unrivalled environmental credentials. Strong, formable and long-lasting, steel offers numerous benefits for the safe packaging of a wide variety of products.