Thessaloniki, Greece – 14–15 January 2026 – Euractiv Media’s Projects Team is in Thessaloniki this week to take part in the in-person plenary meeting of AI-CODE (AI services for COntinuous trust in emerging Digital Environments), a European research project focused on strengthening trust, transparency and accountability in AI-driven digital services.

Hosted by the Centre for Research & Technology Hellas (CERTH), the two-day meeting brings together project partners to review progress, align on key performance indicators, and prepare for the upcoming project review. The discussions focus on the implementation and validation of AI services designed to enhance user trust across real-world digital environments.

As a partner in Work Package 9 (Impact and Ethics), Euractiv Media contributes its expertise in policy analysis, public communication and ethical assessment, helping ensure that AI-CODE’s technological outcomes are aligned with European values, regulatory frameworks and societal expectations.

The agenda covers a broad range of strategic and technical topics, including:

• An overview of the project’s overall progress and achievements;
• Updates on user-driven and content-driven AI services, including early results from user testing and co-creation activities;
• Deployment and validation of AI-CODE solutions in real use cases;
• Assessment of success criteria and technical KPIs;
• Dedicated sessions on impact, ethics and exploitation strategies, including long-term sustainability planning.

On the first day, Euractiv Media joins fellow partners in the WP9 session on Impact and Ethics, addressing critical issues, risk mitigation strategies and the societal implications of AI-based services. The meeting also features in-depth discussions on exploitation and business models, aiming to support the project’s five-year vision beyond its research phase.

The second day is dedicated to project management, preparation for the review meeting, and planning next activities, including early adopter recruitment and the next phase of user testing.

By participating in the Thessaloniki meeting, Euractiv Media reinforces its commitment to supporting responsible AI innovation in Europe and to bridging the gap between technological development, policymaking and public understanding.

About AI-CODE

AI-CODE is a European collaborative project developing AI services that foster continuous trust in emerging digital environments. By combining technical innovation with user-centred design, ethical oversight and real-world validation, the project aims to strengthen confidence in AI-based digital services across Europe. More information is available at https://aicode-project.eu/.  [1]