“To record, analyse and improve the conduct of Public Affairs” 

• Pursuing best practice in public affairs.
• Teaching a wide-ranging series of programmes, focusing on process, for public affairs practitioners, civil servants, general managers and nongovernmental organisations.
• Creating customised programmes for companies and organisations seeking to improve their practice of public affairs.
• Contributing to the debate about the conduct of public affairs at all levels of governance - national, regional and global.
• Commissioning and publishing research in the area of public affairs.