Dr Peter Goetz, the Executive Vice President of BSH Europe, has been officially appointed to be the new president of APPLiA, the association representing the home appliance manufacturers in Europe.
To ensure a smooth transition, APPLiA General Assembly also supported the candidature of the President’s predecessor, Dr Reinhard Zinkann, Miele’s coproprietor, as Vice President. In the last four years, Zinkann has been the leader driving the Association towards its full brand transformation and modernisation.