Brussels, 29th September 2009. In an innovative new communications initiative, the European Copper Institute has released a dynamic, new three-stage campaign, aimed at revitalising public awareness of the benefits delivered to the world by copper. The simple, but carefully constructed project is designed to spread ‘virally’ around the Internet and appeal to all levels of understanding. It features a teaser video, web and printed formats. In recent years, copper has dominated the news with its high and volatile price.